Start with the visitor

Before choosing a layout, ask who is arriving, what they need and what they should be able to do next. A first-time visitor may need clarity before they are ready for a conversation.

Give each page a job

Your homepage introduces the value. A service page explains the fit. A project example makes the thinking tangible. A contact page helps someone take action. Let each page earn its place.

Connect the next step

Choose a useful action for each stage. Someone still exploring may want an example; someone ready to begin needs a simple enquiry route. The journey should feel connected from one page to the next.