Social Media Mentorship Pod

Overview: The Social Media Pod is designed to equip The Creative Forge Students with the skills and strategies needed to effectively leverage social media platforms for digital ministry, personal branding, and impactful storytelling.

This pod provides a comprehensive understanding of how to create, curate, and manage content that drives engagement, builds communities, and advances kingdom and personal goals.

Course Objectives: By the end of this pod, participants will:

1. Understand the foundational principles of social media strategy and management.

2. Learn how to create compelling content tailored to specific audiences.

3. Master platform-specific tools and features, including analytics and advertising.

4. Develop skills in building and nurturing online communities.

5. Gain insights into leveraging social media for ministry, brand awareness, and professional growth.

6. Learn ethical practices and responsible digital stewardship.

Key Modules:

1. Introduction to Social Media Strategy:

   • Overview of major platforms and their unique dynamics.

   • Setting objectives and defining success metrics.

2. Content Creation and Storytelling:

   • Crafting engaging posts: text, images, videos, and infographics.

   • Strategies for authentic and impactful storytelling.

3. Audience Engagement and Community Building:

   • Understanding your target audience.

   • Building trust and fostering interaction within your community.

4. Analytics and Performance Tracking:

   • Using analytics tools to measure success.

   • Interpreting data to refine strategies.

5. Social Media Advertising:

   • Introduction to paid advertising on platforms like Facebook, Instagram, and LinkedIn.

   • Creating effective ad campaigns for maximum reach and impact.

6. Crisis Management and Ethical Practices:

   • Navigating challenges and maintaining integrity online.

   • Ethical considerations for digital communication.

Hands-On Activities:

• Weekly content challenges to practice storytelling and creativity.

• Personal and group projects focused on creating social media campaigns.

• Regular feedback sessions to refine skills.

Target Audience: This course is ideal for students who are registered in The Creative Forge and are interested in enhancing their social media skills for ministry, personal branding, or content creation.

No prior experience is required, though familiarity with basic social media platforms is beneficial.

Duration: 12 weeks, with weekly one-hour pod meetings and additional individual assignments.